Free Market Research Surveys & Marketing Surveys

List of Market Research Survey Templates and Marketing Surveys

Market Research Surveys & Marketing Surveys

QuestionPro is the leader in market research surveys and marketing surveys. These templates are written by expert researchers to help you get the best survey results. These market research survey templates and marketing survey templates consist of questions on a wide variety of topics that are critically important for a successful market research survey or marketing survey. Topics include conjoint analysis. consumer products, purchase process and evaluations, advertising and marketing effort evaluation and much more. You can also use these surveys for reference, example or as a sample survey. Or simply pick a template and get started with your ready made survey immediately!

New Product/Concept Testing Surveys

Conjoint Analysis Survey Template

8 questions

Conjoint Analysis Survey Template by QuestionPro is carefully curated by market research experts. You can customize this questionnaire according to the requirement to obtain desired insights, as it consists of the most widely used conjoint analysis questions and examples. This sample can either be directly implement for a specific survey or can be modified as per the target audience before sending it out.

New Product/Concept Testing Surveys

Consumer Product Registration Survey Template

45 questions

Consumer Product Purchase Survey Template by QuestionPro consists of questions about registration information, purchase reason, demographic details etc. This questionnaire is formed by market experts and can be edited as per application. By using the sample, marketers can gain meaningful information from their target audience which in turn can benefit their products and services. Using the examples of questions mentioned in the template, surveys can be sent to a list of respondents.

New Product/Concept Testing Surveys

Sales Training Meeting Satisfaction Survey Template

13 questions

Sales training meeting satisfaction survey template can be implemented after conducting a sales or B2B training as it is critical to collect feedback about how useful it was for the attendees. This sample by QuestionPro has examples of survey questions which can be instrumental in gathering information about the training. It is a questionnaire that can be edited according to the type of training or the attendees.

New Product/Concept Testing Surveys

Direct Mail Advertising Services Survey Template

42 questions

Direct Mail Advertising Service Survey Template is created to understand the advertising activities conducted on a regular basis. This survey consists of questions related to indulgence in the advertising activities of an organization, business or even individuals. This survey template has questions that help a researcher understand the needs of an organization or business related to their advertising needs and why would they want to advertise their products or services. This survey consists of questions that are a mix of market research and demography. This survey template can be modified and questions can be added to suit the need of a researcher.

New Product/Concept Testing Surveys

Purchase Process and Evaluation Survey Template

20 questions

Gasoline Purchase Process and Evaluation Survey Template has 20+ questions about gasoline purchasing habits and prices. Marketers can edit these examples according to the application and the target audiences. This questionnaire contains questions about the reason for purchasing a specific grade of gasoline, preference of filling gasoline, household budget for gasoline and other such details.

New Product/Concept Testing Surveys

Sales Contact Form Survey Template

22 questions

Sales Contact Form Survey Template by QuestionPro is perfect to be used for collecting customer information and also as a registration form. This questionnaire consists of questions about demographics, client name, how interested are they to work with the organization etc. A survey maker can edit the examples mentioned in the template to obtain the most impactful results.

New Product/Concept Testing Surveys

Concept Evaluation and Pricing Study Survey Template

22 questions

Concept Evaluation and Pricing Study Survey Template by QuestionPro offers questions which can be used to garner feedback about concepts and pricing for an upcoming product or feature. This questionnaire includes questions about a technology, whether a particular niche of the audience will be accepted towards the inclusion of the technology in the product line, insights about the concept etc. By editing the examples mentioned in the template, marketers can send effective surveys across to their target audience.

New Product/Concept Testing Surveys

Service Concept Test Survey Template

17 questions

Concept Test for New Services Survey Template by QuestionPro has 15+ questions about awareness regarding the service, features that add value to the service, price paid for the new concept and other such factors. Survey creators can either use this questionnaire example entirely or they can modify the questions according to the implementation requirements.

New Product/Concept Testing Surveys

Brief Product Concept Test Survey Template

13 questions

Brief Product Concept Test Survey Template by QuestionPro is a sample of 10+ survey questions which can be used to understand the market acceptability of a new product, aspects about the product which are highly likely to work well with the audience, the cost associated with the product etc. This questionnaire is an example for all the survey maker who intends to get valuable insights about new features and products.

New Product/Concept Testing Surveys

Marketing Concept Test Survey Template

18 questions

Product Satisfaction Survey Template by QuestionPro is a customer satisfaction survey sample which consists of 15+ questions. This questionnaire example is used to gather insights about various aspects that contribute towards making a product successful such as product quality, swiftness in providing customer service or the fluidity in the process followed. A survey maker can analyze the results received from this product satisfaction survey to make improvements in the product pricing, feature enhancement, better customer service etc.

New Product/Concept Testing Surveys

Customer Lead and Qualification Survey Template

18 questions

Customer Lead and Qualification Survey Template by QuestionPro offers questions that can be used to collect information from the customer/consumer such as budget assigned for a particular product or service, an organization's purchasing intent etc. This is an ideal example of the most appropriate questions to use in a survey for qualifying customer leads.

New Product/Concept Testing Surveys

Advertisement Evaluation Survey Template

27 questions

Advertisement Evaluation Survey Template by QuestionPro comprises of questions that can be instrumental in gaining feedbacks about advertisement concept, quality, and general effectiveness. The impact of an advertisement can be evaluated only by analyzing how well it was received by the target audience. This is a questionnaire example with more than 25 evaluation questions related to the motivation that the advertisement brings to the table, the characters of the ads which had a lasting impact on the viewer, which factors of the ad need to improved and many other aspects.

New Product/Concept Testing Surveys

Advertising Effectiveness

32 questions

Advertising Effectiveness Survey Template by QuestionPro has more than 30 question samples to obtain feedback about ad relevance, believability, motivation, the impact of viewer's lifestyle on the ad etc. This questionnaire example can be edited according to the target audience to gain insights about the effectiveness of the ad, recall value associated with the ad, the ease of understanding the intent of the ad and other such factors related to the ad.

New Product/Concept Testing Surveys

Sales Training Evaluation Survey Template

20 questions

Sales Training Evaluation Survey Template by QuestionPro is a sample of questions regarding the effectiveness of training, knowledge, and skills gathered by attendees from training, degree of satisfaction after interacting with the organization etc. This questionnaire example evaluates customer satisfaction levels for the various activities conducted by an organization such as materials provided during training, tools provided to improve customer satisfaction, skill-building activities conducted with the customers and other similar factors.

New Product/Concept Testing Surveys

Shopper Involvement Study Survey Template

32 questions

Shopper Involvement Study Survey Template includes questions that address customer knowledge and research capability to understand the organization's products/services. This is a customizable questionnaire example which has questions such about purchase decision, product choices, assigned budget, research conducted before making the purchase etc. Survey makers can edit this sample according to the target audience and the purpose of the survey.

New Product/Concept Testing Surveys

Corporate Marketing Evaluation Survey Template

34 questions

Corporate Marketing Evaluation Survey Template by QuestionPro has 30+ questions to evaluate the competitive positioning and effectiveness of marketing activities conducted by an organization. This is an editable questionnaire example which helps in understanding the impact of various branding activities, marketing strategies, performance of advertising activities and competitor analysis of all these activities. It is a QuestionPro sample that survey creators mainly use to develop strategies and have an edge over the others in the market.

New Product/Concept Testing Surveys

Warranty Card Consumer Product Survey Template

20 questions

Warranty Card Consumer Product Survey Template has 20 questions that a survey maker can use to understand consumer product warranty card details such as demographics, identity related information and frequency of usage. This is a customizable questionnaire example that has questions about the purchase, warranty card number, reason for purchasing the product and other such details which will help understanding the circumstances under which the warranty card is being used. Survey makers implement this sample to gain insights about reasons why customer prefer certain products and other personal information.

New Product/Concept Testing Surveys

Sales Followup Survey Template

36 questions

Sales Followup Survey Template has 30+ questions to gain insights into the reasons why a prospect did not complete a business transaction with the organization and customer perception about a brand. This questionnaire example can be customized to obtain information about where did prospects get access to an organization, what are the products that caught customer's attention and step by step analysis of reasons the customer chose to refrain from making a purchase.

New Product/Concept Testing Surveys

Dealer Feedback Survey Template

19 questions

Dealer Feedback Survey Template is implemented by survey makers to ask the dealers for their feedback about the products/services they work for. This editable questionnaire example is usually used to obtain details such as dealership sales value, level of confidence the dealer has in the organization's product/services, dealer's business contributed by the organization and other such details. Survey creators send this sample of dealer feedback survey and analyze the received feedback to make their dealer network stronger.

New Product/Concept Testing Surveys

Association Member Survey

7 questions

Association Member Survey Template has a collection of 7+ questions which are used to get feedback from members of an association. Association presidents edit this questionnaire example according to the applicability and purpose. This sample is modified to gain information about reasons to join the association, scope of improvements and other such details.

New Product/Concept Testing Surveys

Business Studies Survey Template

8 questions

Business Studies Survey Template consists of questions that help in the purpose of business studies. This is a customizable questionnaire example which can be used to ask questions about demographics and other questions which add value to business studies. Marketers conducting a survey for business studies edit this sample or use it without editing the questions.

New Product/Concept Testing Surveys

Dealer Feedback Survey Template

12 questions

Concept Evaluation and Pricing Study Survey Template by QuestionPro offers questions which can be used to garner feedback about concepts and pricing for an upcoming product or feature. This questionnaire includes questions about a technology, whether a particular niche of the audience will be accepted towards the inclusion of the technology in the product line, insights about the concept etc. By editing the examples mentioned in the template, marketers can send effective surveys across to their target audience.

New Product/Concept Testing Surveys

Likwid Rekordz DJ Data Survey Template

8 questions

Likwid Rekordz DJ Data Survey Template consists of questions and examples about the famous DJ. This questionnaire example can be edited and other questions about the DJ can be added. By using this sample, opinions about the DJ can be received.

New Product/Concept Testing Surveys

Even Likert Scale Survey Questions Template

10 questions

Even Likert Scale Survey Template will help a survey maker in creating Likert scale questions where a neutral opinion isn't mandatory. This questionnaire example is edited and used in situations where effective results are obtained without a midpoint. This sample is implemented when the survey creator expects to garner feedback which does not have a neutral feedback point.

New Product/Concept Testing Surveys

Odd Likert Scale Survey Questions Template

10 questions

Odd Likert Scale Survey Template is implemented in situations where a neutral response in the answers is required to collect precise information. Some respondents may have neutral feedback about a topic and without the option in the picture, and by using a similar sample, a survey maker may receive precise feedback. This questionnaire example can be edited and implemented to obtain desired results.

New Product/Concept Testing Surveys

Semantic Differential Survey Questions Template

34 questions

Semantic Differential Survey Template is a survey that asks people to rate a product, company or brand within the options of a multi-point rating method. This questionnaire has answer options that are technically on opposite adjectives at each end. For example, like / dislike, satisfied / unsatisfied and likely to return / unlikely to return with intermediate options in between for those who have a more neutral though process. A survey creator can edit this sample as per the applications to receive desired results.

New Product/Concept Testing Surveys

Demographic Survey Questions Template

20 questions

Demographic Survey Template is used to collect demographic information and these questions are also often included in other samples as well. This questionnaire example is typically used as a part of market research survey, which helps identify factors that are unique to a certain demographic and make informed decisions based on it.

New Product/Concept Testing Surveys

Wind Energy Power Survey Questions Template

15 questions

Wind Energy Power Survey Template consists of questions that help in the understanding wind as an alternative energy resource to the depleting nonrenewable sources of energy. This sample also helps in understanding if the consumers have awareness regarding the government and private company policies on wind energy in particular and wind turbines in general. Survey makers can edit the questions in this example and send it across to their target audience to obtain more information about wind energy.

Conference Feedback Surveys

Seminar Evaluation Survey Template

22 questions

Seminar Evaluation Survey Template is implemented where an organization conducts an extensive seminar and intends to know attendees' feedback. This questionnaire example has various survey questions related to the attendees' demographics, the reason for attending the seminar, source of obtaining information about the seminar and other such details. A survey maker can edit this sample according to the target audience and application to garner the most detailed feedback for the seminar.

Conference Feedback Surveys

Conference Feedback and Evaluation Survey Template

21 questions

Conference Feedback and Evaluation Questionnaire Survey -- Evaluates the effectiveness and performance characteristic of any conference. Includes Branching/Skip Logic for Speaker Evaluation and Page Breaks for usability.

Focus Groups Surveys

Focus Group Recruitment Questionnaire Survey Template

18 questions

Hardware Product Evaluation Survey Template is used to evaluate the importance of various attributes for a hardware product. A questionnaire creator intending to understand the factors that contribute towards the success of a product, can edit this sample and include questions and examples pertaining to his/her hardware product type.

Hardware / Software Surveys

Hardware Product Evaluation Survey Template

19 questions

Hardware Product Evaluation Survey Template is used to evaluate the importance of various attributes for a hardware product. A questionnaire creator intending to understand the factors that contributes towards the success of a product, can edit this sample and include questions and examples pertaining to his/her hardware product type.

Hardware / Software Surveys

Software Evaluation Survey Template

14 questions

Software Product Evaluation Survey Template is used to evaluate the importance of various attributes for a software product. A questionnaire creator intending to understand the factors that contribute towards the success of a product, can edit this sample and include questions and examples pertaining to his/her software product type.

Hardware / Software Surveys

Pre-Installation Survey Template

20 questions

Pre-installation Survey Template for hardware/network/router types of product has a collection of 20 questions which are used to get feedback from customers about the pre-installation options. Survey creators can edit this questionnaire example according to the applicability and purpose. This sample is modified to gain information about factors such as the scope of improving the pre-installation services and pre-installation service that have the highest customer satisfaction levels.

Hardware / Software Surveys

Technical Documentation Survey Template

11 questions

Technical Documentation Survey Template is implemented by survey makers to ask feedback about the technical documentation prepared for each of their products. This editable questionnaire example is usually used to obtain details such as appropriateness of the technical document, the scope of improving the quality of the documents and the ease of understanding them. Survey creators send this sample to the target audience and analyze the received feedback to make improvements in the quality of produced technical documents.

Hardware / Software Surveys

Evaluation of Market Potential Survey Template

15 questions

Evaluation of Market Potential Survey Template has 15 questions about customer demographics and scope of the market for a new product/service. A survey creator sends an edited version of this sample questionnaire to the customers and creates a roadmap for the product accordingly. This template has ideal examples of questions which can help in gaining detailed information about market potential.

Hardware / Software Surveys

Hardware Post Installation Satisfaction Survey Template

11 questions

Hardware Post Installation Satisfaction Survey Template by QuestionPro is a sample of questions regarding the post purchase installation, service and feedback.This questionnaire example evaluates customer satisfaction levels for the various activities conducted by an organization conducted after the purchase has been done. For example, questions about timely site installation or quality of the delivered products are asked in this questionnaire.

Hardware / Software Surveys

Product Purchase Process Survey Template

20 questions

Product Purchase Process Survey Template by QuestionPro is a sample of questions regarding customer purchase information, decision process, and customer profile. This questionnaire example evaluates the reason for making the purchase or qualities of the product that the customers like. For example, questions about preferred product model can be asked and analyzed to make improvements in the other models as well.

Hardware / Software Surveys

QuestionPro Demonstration Survey Template

4 questions

Demonstration Survey Template by QuestionPro includes questions and examples of different categories. This questionnaire sample can be edited according to the required question types such as rank order, multiple choice question, net promoter score question etc.

Website Surveys

Evaluation of Potential for E-Commerce Services Survey

17 questions

Evaluation of Potential for E-commerce Services Survey Template has questions and examples regarding non-internet services and which services would be used if available online. This questionnaire sample can be customized according to applicability.

Website Surveys

Digital Marketing Activities Survey Template

18 questions

Web Building Activities Survey Template consists of questions the provide insights about corporate demographics, web building expenditures and activities. This is an editable questionnaire example which can be modified according to the target audience. Understanding factors such as factors that influence the purchase of website services, required domain name, type of website etc. can be easily done by using this sample.

Website Surveys

Web Customer Service Evaluation Survey Template

18 questions

Web Customer Service Evaluation Survey Template offers questions about customer service evaluation and feedback survey on speed, quality, and overall customer satisfaction. This sample questionnaire can be edited with questions which are more likely to obtain better insights for a particular organization. Questions about speed or service, mode of service, reason for seeking assistance etc. can be included in this survey. For example, if an organization does not require to know the motive behind contacting customer care, they can eliminate the question from the survey template and send it to their customers. Analyzing feedback may help them in improving their web customer service.

Website Surveys

Website Visitor Profile Survey Template

10 questions

Website Visitor Profile Survey Template offers questions which help in determining the use of site pages, existing hardware, software, and line speed. This sample can be customized according to the niche of the website and that target audience. For example, a highly productive questionnaire on visitors of a hardware website might not have the same impact on being used for a software product website. This is the main reason to edit every survey template according to the requirement to gain the best results.

Website Surveys

Online Retailer Evaluation Survey Template

23 questions

Online Retailer Evaluation Survey Template includes questions that are focused on attitudes about purchasing online and at a given site. This sample can be edited with different questions on customer preferences, business relationship with the retailer or rewards for doing business with the retailer. QuestionPro questionnaire example offers all such questions which provide detailed information about an online retailer.

Website Surveys

University Bookstore Online Survey Template

28 questions

University Bookstore Online Survey Template offers questions to determine products and services to be offered. QuestionPro questionnaire sample includes questions about factors that prompt an online purchase, occasions on which online purchase is usually done and other information about the online university bookstore.

Website Surveys

Website Evaluation Survey Template

13 questions

Website Evaluation Survey Template offers questions which help to determine customer usage patterns and overall site desirability. This sample can be customized according to the niche of the website and that target audience. For example, a startup will have slightly modified questions in the questionnaire for website evaluation in comparison to a multi-national organization. This is the main reason to edit every survey template according to the requirement to gain the best results.

Website Surveys

ISP Service Evaluation Survey Template

17 questions

ISP Service Evaluation Survey Template includes questions about service evaluation and customer feedback for an Internet Service Provider. QuestionPro questionnaire sample consists of more than 15 examples of questions that will help a survey creator in gathering the most detailed feedback. For example, this sample can be edited according to the extent of information required for analysis and improvement.

Website Surveys

Website Retailer Satisfaction Survey Template

9 questions

Website Retailer Satisfaction Survey Template includes questions about website user-friendliness, items searched for, customer satisfaction, and feedback. QuestionPro questionnaire sample is a set of questions about where did the respondent get information about the website, what is the extent of web usage by each of the customers and did the organization's website provide them the required information.

Website Surveys

Website Visitor Follow-up Survey Template

17 questions

Website Visitor Followup Survey Template includes questions about demographics, how users found the site, what users are looking for, hobbies, access, and suggestions. QuestionPro questionnaire sample is a set of questions about where did the respondent get information about the website, what is the extent of web usage by each of the customers and did the organization's website provide them the required information.

Website Surveys

Purchasing on the Internet Survey Template

12 questions

Purchasing on the internet survey template offers questions about online purchasing habits such as online products purchased by the user, average budget for online purchase and frequency of purchase. QuestionPro questionnaire includes a set of questions about customer feedback for their online purchases, purchase intent while surfing the web and what usually is the budget for the online purchase. For example, this sample can be edited and used by a clothing brand which wishes to understand whether they should launch a website or not.

Website Surveys

Website Demographics Survey Template

17 questions

Website Demographics Survey Template offers questions and examples that provide insights on how the respondents get the information about the website, products/services that they maybe interested in and other demographic information. QuestionPro questionnaire sample includes a set of questions demographic information such as age, region, education and other information such as reasons of using the internet, purchasing intent etc.

Website Surveys

Internet Purchase Dialog Survey Template

12 questions

Internet Purchase Dialog Survey Template offers questions to determine shopper feedback to the internet retailer while shopping. QuestionPro questionnaire sample has questions that consider all the internet purchases a respondent might have had in the past. For example, questions about whether the respondent had taken time out to provide honest feedback for the purchase made on the internet.

Website Surveys

Music Website Survey Template

10 questions

Music Website Survey Template offers questions the collect information about music inclination along with demographic details such as location, age, education etc. QuestionPro questionnaire provides examples of the most effective questions which can be instrumental in gaining details for a music website.

Website Surveys

Website Evaluation Survey Template

19 questions

Website Evaluation Survey Template offers questions about website such as placement of menu, userfriendliness of the download option etc. which help to determine customer usage patterns and overall site desirability. This sample can be customized according to the niche of the website and that target audience. For example, a startup will have slightly modified questions in the questionnaire for website evaluation in comparison to a multi-national organization. This is the main reason to edit every survey template according to the requirement to gain the best results.

Website Surveys

Internet Habits and Uses Survey Template

9 questions

Internet Habits and Uses Survey Template offers questions to gain insights about customer internet habits and preferences. QuestionPro questionnaire sample includes question options about customer's internet surfing skills, demographic information and other such information.

Website Surveys

Web Demographics Survey Template

27 questions

Web Demographics Survey Template offers questions about customer website usage. QuestionPro questionnaire sample has a list of more than 25 questions such as where did the customer find the organization's information from or for how long have the users been using the internet.

Website Surveys

Website Information Quality Survey Template

16 questions

Website Information Quality Survey Template includes questions about quality and completeness of website documentation and information. QuestionPro questionnaire sample can be edited according to the target audience and the degree of required detail. One of the examples of this survey can be, "Did you receive the information with ease on our website?"

Website Surveys

Website Feedback Survey Template

23 questions

Website Feedback Survey Template includes questions about various aspects of the website. QuestionPro questionnaire sample includes questions about rating aspects of the website such as home page, technical support, product/service information and other such details.